“Well-being” is one of the major concerns for those who living in this modern world.
Concerns for “well-being” have already been global and has become an item with enormous potential to create a new market which has not yet been emerged
the perception by heading north their products with better ingredients.
3. Pioneering Various Marketing Channels
1) Expansion of marketing channels
Even makgeolli which is made from premium and healthingredients can not be sold at the fine price unless there are proper marketing channels forthe product. With the release of special makgeollis, producers also had to renovate existing marke
the majority of Korean is current and potential customers
Customer’s Need for “HAPPY BEAN”
HAPPY BEAN`s the major targets are 20s~30s housewives and women. This generation more considers products design, rationalize price, and clean. ‘HAPPY BEAN’ can satisfy their desire. Especially, ‘TOFU’, substitute tofu is suitable nourishing meal to young and busy women in well-being era, a
the best fresh material and clearness material. Product differentiation like this can create an image
of healthy pizza.
However, Consumers are confused that which Imsil Cheese Pizza is the original because of some
pizza stores have similar name for example Ji Jung Hwan Imsil Cheese Pizza or Misarang Imsil
Cheese Pizza. Market survey shows that name recognition of Imsil Cheese Pizza
in Korea, 3 inChina, 1 in U.S and Japan), 4,909 employees, and 91 branch offices around the world. Its total sale was KRW 1.584 trillion, which is the 130th largest in Korea. And within food industry it ranked 6th in terms of total asset (KRW 1518.6 billion) and 3rd in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshim is famous for its great success