withthe consumer's trends in local andwith continuous studies, they will keep thebest quality. Various beverage like 'MAE HWA SOO', will increase satisfaction on consumers and Jinro will be loved as 'People's industry'.
In order to collect and reflect the consumer's suggestion, Jinro is making various researches through on-line andoff-line which will give an idea of current trends. Jinro's
and vision
Vision
In order to strength the basis on China, Jinro has made 10 new distribution areas including Jilin, Tianjin, Yunnan, and so on.
new events and marketing activities, Jinro will keep up withthe consumer's trends in local andwith continuous studies, they will keep thebest quality. Various beverage like 'MAE HWA SOO', will increase satisfaction on consumers and Jinro will be
in consumer’s mind
3. Targeting to 20~30’s young & heavy user rather than conservative 40~50’s
4. Delivering new trend ofSoju’s criteria as ‘health’ and ‘well-being’
Doosan started to research the market during October, 2004 to February 2006(18 months). They think thatthe most important factor to decide Soju’s taste is water, because 80% ofSoju’s ingredient is water.
and so on, is lead mostly by companies that have secured the distribution line, such as Jinro and Doosan.. Kuksoondang, which is one ofthe main companies inthe liquor market, renamed its company as Kuksoondang, trying to change its image as the Fermented liquors tothe traditional liquor producing company. For this, Kuksoondang introduced Baek Sae Joo, a kind of high quality medicinal wine with
of Customs Service, the export amount and a sum of money inthe first half ofthe year rose 16%, 13% each compared with same period of last year. The KookSoonDang exported 156,000 bottles of Makggeoli tothe Japan inthe first half of this year. This amount is more than the amount of whole export amount in last year. Ko, bonghwan team leader of KookSoonDang said 100% growth could be predicted in