표준화
*Food Technition제도 운영
3.1. Waiting Service
* 업계 최초 페이저 도입
기다리는 손님을 위한 호출 서비스
* 부쉬맨 브레드 제공
- 메뉴준비 시간 동안 제공
4. S.W.O.T Analysis
Strength
특화된 서비스
메뉴의 차별화
전용 농장 운영
Weakness
전략적 제휴 부족
메뉴의 다양성 부족
Localization
Adaptation
Activation of franchise
Entrust authority to the country’s head office
Differentiated marketing strategy
Product development
Standardization
Using brand power and image
Transfer the “classic” product from the US
Connection between head office in the US and the country
Franchise management system and standardized manual
STP analysis
analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional plans.
a. Internal environmen
to say that the company had started to apply epoch-making international business strategy.
As we have seen, INI Steel has grown up on the basis of domestic market. Does INI Steel have to continue its growth strategy? By analyzing both local and overseas market, we are going to answer the question and recommend some strategies for the firm’s progress, on a short-term and a long-term basis.
Analysis해외에서는 인정 받는 Tiger
1883 - 두 명의 스코틀랜드인에 의해 설립
1932 - 10월 싱가폴 첫 번째 Local 맥주 ․
1939 - 런던 Brewing Trade Review - Bottled Beer Competition 동메달
1946 - 광고 슬로건 'Time for a Tiger'
1954 - 국제대회 첫 금메달(전체-챔피언쉽) ; 은메달(1위) Brewer‘s Exhibition
@ The Trades, M