negotiation involves trying to reach agreement suggests that negotiators might not always succeed and also that reaching a good agreement takes some effort.
There are two broad ways agreements can be found. The negotiators can explore possibilities and develop options that might possibly resolve the issues and exchange offers. Finally, negotiations result in an agreement, which might be an agre
Negotiation in Action: 본 협상전략
“ 파트너를 선정 후 어떻게 효율적으로 상대기업과 협상을 하느냐”
1) Top-down 협상전략
전략적․합작은 기업간의 핵심사업에 관계되기 떄문에 CEO가 협상팀 운영에 대해 강한 리더십을 발휘할 필요가 있다. 예를 들어 1981년부터 2년간 지속된 GM과 토요타 간의
in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the same time Nokia maintained the top grade high-technology in its business – it is Nokia’s recognized brand ima
In response to the agricultural depression of the 1930s, the government encouraged domestic production by imposing tariffs on agricultural imports. This policy enjoyed some success: the total area under cultivation increased, and farm incomes fell less sharply in Finland than in most other countries. Barriers to grain imports stimulated a return to mixed farming, and by 1938 Finland's farmers wer
in automotive industry got through major crisis in 2008, and GM ended up filing for bankruptcy. This year, GM reported a $1.15 billion third-quarter loss, which was ‘improved’ result compare to last two quarters. Its revenue fell 26% to $28 billion from the 2008 period, partly because its bankruptcy filing damped sales and forced an extended shutdown of its U.S. plants. Chrysler Group LLC, us