(3) 래더링 기법이란?
심리학자 Hinkle이 1965년 개발한 래더링은 제품과 관련된 소비자의 내부가치관을 분석하여 심리지도를 창출하는 인터뷰기법이다. ZMET ZMET(Zaltman Metaphor Elicitation Technique), 무의식적으로 형성되는 마인드와 사고를 비언어적, 시각적 이미지를 통해 이해하고자 하는 기법
이 시각적인
techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spending on
techniques and how they’ve evolved. Most
important, I’ll explain how, in combination with other business trends, they could ignite a new
entrepreneurial economy.
The Fallacy of the Perfect Business Plan
According to conventional wisdom, the rst thing every founder must do is create a business plana
static document that describes the size of an opportunity, the problem to be solved, and the so
Lipopolysaccharides (LPS), also known as lipoglycans,
are large molecules consisting of a lipid and a polysaccharide
joined by a covalent bond; they are found in the outer
membrane of Gram-negative bacteria, act as endotoxins and
elicit strong immune responses in animals.
LPS is the major component of the outer membrane of
Gram-negative bacteria, contributing greatly to the structu
Depth interviews, life story interview
Focus groups
Projective techniques
- Word associations
- Sentence completion
- Cartoon tests, Story telling (i.e., thematic apperception tests )
Ethnography
- Participant observation
Allows the participant to describe what is meaningful or important to him or her using his or her own words rather than being restricted to predet