analysis
우리는 LG전자의 국내 3D-TV 시장 1위 독점을 위해 ‘신제품 마케팅’수업 내용을 바탕으로 마케팅 전략을 세워보고자 한다. 특히 아래의 이슈들을 중점으로 해결책을 강구하고자 한다.
① 1위 기업 삼성전자가 아닌 LG전자를 선택한 이유
현재 삼성전자는 국내외 적으로 주목을 받고 있다. 1위
and collapse, ‘corruption’ means destroyed together.
Public corruption causes much larger problems than in the private sector due to the difference in the public and private sectors. First, unlike the private sector, public organizations do not fall apart easily due to the corruption. Second, the impact of corruption affects not only specific sector but has a negative impact on various dim
and Q 4-3, we can get short conclusion which tells us that both of female and male students tend to tell their co-habitation to their parents more comparing with to their acquaintances. We thought that the reason why it happened is that they need someone to talk about this topic, but most parents cannot understand this and scold them.
In addition to this, this result shows us that cogn
1. Summary
We have conducted this survey to prove our hypothesis: ‘Person who regularly exercises would wear Calvin Klein Jeans’. Since we believe that a person who regularly exercises are highly sensitive to their appearance and have high self-esteem, we want to find out if there is INDEED a linkage between Calvin Klein Jeans and a fit person.
Due to the restrictions of the area, t
[ 2 ] 산업 분석
현 주류시장(Industry) 과 막걸리 시장에 대해 조사하고, 우리조가 선정한 기업인 국순당과 비교하여 정리하였다.
1) 정량 조사 (Quantitative Measures)
1. 시장 규모 (Market Size)
① 주류시장 현황
한국의 주류시장은 현재 맥주와 소주가 대부분을 차지하고 있다. 08년 기준 국내 주류시장규모