Solution and direction of policy [3/6]
Whether know that Jeju has highest degree of long life
76.1% people don’t know that Jeju is long life island
How to make long life brand?
Make long life village
Hold long life festival
Research and develop long life foods and goods
Make tourist attraction about long life
Advertise long life brand
Operate long life clinic
Make long life souven
- Terrace Room
The terrace room offers the ambiance of a traditional Korean house.
Beds are placed on Ondol. It is the perfect place for guests accompanied by kids, as the garden is just a step outside the rooms.
- Family Twin Room
The family twin room is designed with care and consideration for your family. The perfect and spacious room gives them and their family a comfortabl
2) 표적 시장의 선정(Selection of Target Marketing Segment)
(1) 고객 특성 변수
* 차분한 성격을 가지고 있으며 고급스러운 것을 추구하고 품위가 있는 30, 40대의 고소득 층
* 수도권, 혹은 해외에 거주하고 있으며 럭셔리 라이프스타일을 가지고 있는 사업가, 전문직 종사자, 혹은 외래 관광객
(2) 고객 행동
1. 저가항공사란?
저가항공사는 대형항공사에 비해 상대적으로 저렴한 가격 때문에 저가항공사(LCC, Low-Cost Carrier)라고 하며, 다른 말로는 Low Fare Airline, No Frills Carrier, Economy(Budget) Airline, Peanuts 등으로 불린다. 한편, Full Service Airline(FSA), Legendary Carrier, Conventional Airline, Legacy Carrier라는 용어로 불리는 기존