2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re
Advance Agro Paper Company of
Thailand, the 2002 launched in Korea
market.
Paper industry's first offensive start consumer marketing and branding activities.
major businesses include pulp, paper copies, include power plants.
Does not undermine the natural forest, as
well as contributing to global warming.
Utilize the remaining land as a way to
provide addit
세계적 햄버거 체인 버거킹의 몰락
최근 세계 2위 햄버거 체인 버거킹이 40억 달러라는 천문학적인 액수로 헤지 펀드인 3G캐피털에 매각됐다.
버거킹이 맥도날드와의 경쟁에서 밀리며 매각의 수모를 당하게 된 표면적인 이유는 경기 불황에 따른 햄버거의 판매 급감이다.
외신들에 따르면 버거킹은
One of the most important hindu religion events
When & where
From last days of october to first days of november ,
this important festival is held through whole india
during 5 days
Origin
The name of event means ‘festival of lights’
During festival india becomes land of lights!
Activity
And people clean up their houses draw delicate
pattern to celebrate and welcome the goddess
□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
Media importance: TV and CATV>internet>print media
1.Purpose; make turn in to the positive attitude with wifi itself from
new consumer or mnp.
2.How to do; focused on main target with major media
+
high level of GRP based on reach
Desire[2months]
7,289682,000 won
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
[커뮤니티 활성화 전략]
☞ Keypoint 메인 커뮤니티와 고객 개인 미디어간의 쌍방향 커뮤니티 구축
1. 쇼핑몰 Point를 통한 고객 참여 유도
2. 개인 미디어(블로그, 카페 등)를 통한 홍보 시 Point 지급
3. 동영상 UCC를 활용한 생활 노하우 Page 구축
[Viral Marketing _ 블로그 마케팅]
블로그 마케팅 장점
- 압
is increasing. Because of the fact, The 11st provide the general public certificate log-in service to prevent from leaking out the personal information. After that, the general public certificate log-in service helps customers log-in the 11st site easily, and it helps them not to confound ID and password which is used in other multiple internet site as well.
2) Shopping Route Map Service