What is Coca-Cola Company?
-multinational
-John Stith Pemberton
-franchised
-anchor bottler
-Atlanta, Georgia
1894 … A modest start for a bold idea
1899 … The first bottling agreement
1900-1909 … Rapid growth
1916 … Birth of the contour bottle
1920s … Bottling overtakes fountain sales
19
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
저는 사진 찍는 것을 좋아하고 여행을 많이 다녀요. 그래서 여행지에서의 사진을 좀더 생생하고 멋지게 찍어서 친구들과 그 추억을 공유하고 싶어요.
저는 패션에 관심이 많아요. 친구들과 쇼핑을 즐기고 서로 사진을 찍어 Facebook에 올리는게 취미에요 하지만 사진이 실제 옷 색깔 보다 예쁘게 나오지
Sampling + Direct Mail
“Go back for you, 당신에게 하는 고백”
Guerilla Marketing
“Go back, 고백하세요”
Free sampling events will go on at the same time
on online and offline, either.
Sampling + Direct Mail
“Go back for you,
당신에게 하는 고백”
Friendly image to 30s women
(Direct caring to you from PATNENE)
Active Reaction
(Use the produ
operations along a similar flight path. In any event, regardless of whether it was an RC-135 or a 747, he argued, the plane was unquestionably on a US or joint US-Japanese intelligence mission, and the local air defense commander had made the correct decision. The real blame for the tragedy, he insisted, lay with the United States, not the USSR.
5. After KAL incident
Even Reagan, t
We are facing the moment that we have to make a decision about Seo and Lee’s case.
According to the land -mark decision,
If the plaintiff (See & Lee) doesn’t sue the defendant
( Media & puplic), even though they have been damaged their social value, the defamation law doesn’t work.
Moreover, It cannot be concluded as an Invasion of Privacy here on account of that they are de
3) By 2013, Public libraries expand 900
Ministry of Culture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr
The aforementioned situation was the context in which Stupak confronted in pursing his pro-life objectives. The main source of the crucial leverage Stupak and his dozen allies were able to exert was the thin margin of victory for the health care reform. The House version (H.R. 3962) of health reform which included the Stupak-Pitts Amendment passed in the House only by a margin of 5 votes in Novem
Despite being once listed as one of the most dangerous countries in the world by The Economist, tourism is still a growing industry in Pakistan because of its diverse cultures, peoples and landscapes.
Pakistan Tourism Development Corporation (PTDC) also helps promote tourism in the country. However, tourism is still limited because of the lack of proper infrastructure and the wor