Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand
①The textbook deals all language skills introducing various texts including cultural information.
In Chapter 4, the main topic is Dol party, the first birthday celebrated in Korea. It covers Korean culture, so it is suitable for the course goals as well as the communication skills.
② Since the students needs and interests are different, the textbook can’t cover all although it has lots of
6. Marketing Strategy
Retail/customer service – accessibility
- Improvement of A/S and customer service
- Eight retail and customer service shops in Saudi Arabia.
- Seven are located in Riyadh and Jeddah, two major cities of Saudi Arabia, highly concentrated in commercial and investment business sectors respectively.
- By 2013 we will increase the number of retail and customer shops
translate these core competencies into a sustainable competitive advantage, the company would strive to keep an environment-friendly image. Additionally, they should make investments in creating new products to satisfy the high taste standards for customers.
Ⅳ . Situation analysis
A. Industry analysis
In 1990’s, the product selection was limited, and thus customers were not given a va
Ⅳ Situation Analysis
1. Environmental Analysis
- Alcohol under pressure
In 2013, the WHO will report on progress of the implementation, which could lead to calls from Member States for a stricter Global Alcohol Strategy because implementation is considered to be too slow or inadequate. Likewise, it is getting much harder for alcohol industries to survive. This pressure is happening not only