international markets
Opportunities ;
-Fast foods
& restaurants
Strengths
- Leader of the industry
- Bottler franchise network
Weaknesses
- Bottler Company relationship
- Continuing Bad News
Opportunities
- Introducing Vending Machine
- Refundable Bottle
- 6.5 oz cheap Bottle for rural customers
Threats
- Health Consciousness
- Obstacle to entry foreign countries market
2.2 Indirect threat
According to the PEST analysis, it is possible to divide into direct threat and indirect threats. Through analyzing the threats, finding out the critical threat then establishing an action plan to deal with the critical threat will be concluded.
1) Requiring substitute for oil
As many developed countries used huge amounts of oil when stepping into better life, skyrocke
4. Strategic Groups within the CSD Industry
* Strategic group
All kinds of soft drinks fit in to strategic group. They have similar prices, similar positions and targeting. Especially Coca-cola and Pepsi-cola are the rivals, they compete with each other, in strategic group.
5. Industry Opportunities and Threats analysis
* Opportunities
- Cultivating international markets
By expanding thei
Threat & North Korea Threat
We can’t skip the ‘China Threat’ and ‘North Korea Threat’ in dealing with US’s strategy toward Northeast Asia. China Threat has risen to the surface after Bush Administration. And the objective is ‘policy switch toward East Asia’ and ‘readjustment of US forces in East Asia’. Especially, ‘U.S.-China Security Review’ points to their fear for Ch
threat from outside the market, but the situation has been changed nowadays.
Nintendo has just launched N3DS in the U.S., Japan, and Euroupe, but the report of N3DS is much poorer than the time NDS launched [Exhibit 14], even though Nintendo is optimistic about the future of N3DS. Apparently in the current period, it is much harder to appeal N3DS’s attraction to customers than any other time