What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
Mission statement
1. Distinctive taste and quality are considered the first value.
2. Satisfy tastes of various customers as multi-brand.
3. Serve the special Korean value in Global food markets.
Well-Being
1. Uses environmentally friendly materials.
2. Don’t use dye.
3. Don’t use preservatives.
4. Don’t put additives.
Consumers expect to be good through Fresh ingredients.
saturated, expansion in foreign markets is can be another great business opportunity for them.
2.3 Marketing Position
Among this big business, there are three major retailers that are Costco, Sam’s club, and BJ’s wholesaler. According to [Figure 2] below, Sam’s Club has 46% of market share with 624 stores in worldwide, Costco has 41% of market share with 555 stores in worldwide, a
saturated as is the cell phone market. However, looking beyond geographical boundaries and product categories, the market size and potential for growth are enormous.
In its purest form, the MP3 player is already used by many domestic consumers. However, in such developing markets as China, India, and South-East Asia, the demand is growing at an exponential rate. Thus, while in Korea the produ
1. The condition of 80~90’s
- exclusive agents formed 80% of whole distribution market
- difficult condition for the appearance of the category killer
2. The condition of after 90’s
- Saturation of electronics : the fall of the price with stagnation of
growth, increase in stock, deepening of competition
- petty agents : falling-off in competition, downfall of small and