광고는 소비자의 정서를 해치거나 광고의 품위를 손상하는
다음의 표현을 하여서는 아니 된다.
공중도덕과 사회윤리에 위배되는 내용
폭력이나 반사회적 행동을 조장하는 내용
법규를 위반하거나 이를 조장하는 내용
공포감이나 혐오감을 조성하는 내용
신체적 결함이나 약점을 희화화하여
In 1980s, NPR has periodically broadcast a Christmas Carol
In 1999, Paul Oakenfold included a remixe celebrity reading of the book
In 2007, a theatrical audio version
In 2008, David Jason recorded a 10 part abridged reading of A Christmas Carol for BBC Radio 4’s Book at Bedtime
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver
script for such purchases went something like this: The salesperson would say, “Take this magazine which has 100,000readers. Our Web site has 100,000 visitors. The magazine charges $10,000 for a full-page ad. Our Web site charges $10,000 a month for a banner ad.”
As the Olims very quickly realized this approach does not capitalize on the unique advantages of the Internet. On the Web, it’
"을 쓴 "브로우튼"씨의 주장이다(The Art of interviewing for Television, Radio & Film ; by IRV BROUGHTON ; TAB Books INC, 1981.)
어떤 사건이나 뉴스당사자로서 불리한 입장에 놓여있는 사람(예컨데 자해자)의 해명을 들어보는 것도 공정한 보도를 위해서는 필요한 절차라고 하겠다.
나. 오피니언을 구하는 인터뷰