2. 정량조사(quantitative survey) : 양적조사
1) 개요
- 설문지를 이용하여 수치화된 자료를 수집하는 계량적 조사방법)
2) 서베이조사법
- 조사원들이 설문지 조사를 통하여 제품관련 정보를 수집
- 시장의 전반적 상황파악, 제품구입 및 이용 상태, 상표 및 광고인지도, 상품별 속성평가 등 마케팅전략수
4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
1. Summary
We have conducted this survey to prove our hypothesis: ‘Person who regularly exercises would wear Calvin Klein Jeans’. Since we believe that a person who regularly exercises are highly sensitive to their appearance and have high self-esteem, we want to find out if there is INDEED a linkage between Calvin Klein Jeans and a fit person.
Due to the restrictions of the area, t
LifeStyle Questionnaire
♣ Questions about “Activity”……
1. Are you joining any school clubs?
ⓐ YES ⓑ NO
1-1. If so, what kind of club are you joining?
ⓐ education
ⓑ music
ⓒsports
ⓓ religion
ⓔetc
2. Do you like shopping?
ⓐ YES ⓑ NO
2-2. what kind of shopping do you enjoy?
ⓐ Fashion and personality
ⓑ Latest fashion
ⓒ Utility
ⓓ Impulse Buying
Looking around model strategy ...
1st Model : Jeon In Hwa
1997 ~ 2005
Target : for middle-aged women
- She is a mother of 2 children and a middle-aged woman
- 2003 Advertisement copy ex : ‘언니를 보면 나이는 아무 것도 아닌 것 같아’
- IOPE expected effects that their target envy her as she looks young
2nd Model : Lee Young Ae
2004 ~ 2006
Target : f