publicsentiment were to be raised upon foreign companies, the share of the express delivery market, may shift favorably towards EMS, which is a Korean firm. For instance, when two middle school girls were run over by the U.S. militants in Korea, a strong anti-American sentiment arose. The sentiment led to a consumer strike to boycott American products. FedEx Korea does not provide essential cons
public)이지만, 그것은 일반대중인 경우도 있고, PR의 주체와 깊은 관계가 있는 특정집단(소비자 ·종업원 ·판매업자 ·주주 ·보도기관 등)인 경우도 있다.
제3대 대통령 T.제퍼슨이 의회에 제출할 교서(敎書)의 초고(草稿)를 쓰고 있다가, ‘publicsentiment(공중의 감정)’라는 말 대신에 ‘public relations’로
consumers receive satisfaction.
Although it is expensive, it never go out of style. This is the best advantage.
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
The high classes think that they need a brand-name product to keep their reputation. As well, they said that they have a right to buy it cause they got a economical and social position by trying hard.
2. F.M.D (Foot-and-mouth disease)
1) Definition
Foot-and-mouth disease is an infectious and sometimes fatal viral disease that affects cloven-hoofed animals, including domestic and wild bovid.
2) Clinical signs
The disease is characterized by high fever that declines rapidly after two or three days; blisters inside the mouth that lead to excessive secretion of stringy or foamy saliva and
E. Competitors
Since the local brands such as Samsung and LG take up about half of the laptop market share, it is very difficult for most global brands to penetrate into the Korean market. Koreans have already developed a strong brand loyalty for local brands because of their high product qualities and thorough after-sales services.
shows the Korean market share of Dell in 2002. Acco