What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
1. Uptake Hydrogenase
1) Definition of Uptake Hydrogenase and Mechanism of Hydrogen Production
Uptake hydrogenases are Ni-Fe enzymes that catalyze the conversion of hydrogen gas to hydrogen ions and electrons. They are found in the heterocysts and not in the vegetative cells of nitrogen-fixing strains of cyanobacteria. They remove the hydrogen gas produced by nitrogenase when they carry o
2. 본론
2-1. 2011 F/W Fabric Pre-trend, 2012 S/S Fabric Pre-trend
1) 2011 F/W Fabric Pre-trend
Warm Chicness
이번 시즌 소재는 지난 F/W에 이어 따뜻함이 키가 된다. 차이점은 좀더 쉬크해진다는 것이다. 곰 인형과 섬세한 솜털에서 느껴지는 포근한 따뜻함보다는 약간 거칠고 엣지 있는 따뜻함이 더 중요하며, 따뜻함
Offbeat Pragmatism
경계를 넘는 자유로운 창조와 조합이 주를 이루나 실용성 을 잃지 않음
전반적으로 소재 자체는 일상과 실용에 초점을 맞추어 ‘Easy-Care’를 추구하는데, 이들의 표현 방식에 있어서는 자유로운 컬러의 활용과 가공이 두드러지는 모양새
Warm Chicness
이번 시즌 소