product in an indirect way.
3-1) Brand Funnel
There are five different stages in brand funnel that are category need, brand awareness, brand attitude, brand purchase intention, and purchase facilitation. M&M’s is operating their advertisements, which cover these five fundamental stages. Firstly, category need is buyer’s perception of requiring “something” and whether change the moti
product to customer with efficient and effective plans. In this stage, we need to think about the existence of local cable TV stations which utilizing the process of broadcasting and advertising activities. Finally we will suggest the result of survey for customers’ perception for the five home-shopping companies.
Suppliers
There are two routes for suppliers to sell their products to home
and decide. Korea still shows very stiff attitude towards on both pro-choice, and pro-life issue, compare to westerns.
③ Presidential Election
Western ads can vary in style depending on the product or issue they promote, but there are some generalities that apply to most ads. While westerners are not immune to emotional impulses, they prefer advertisements to have contents as well. Produ
Perception towards Ccul-lim
demographic
In conclusion Female’s appeal opened male’s wallet
Take a polaroid photo and display it on the show window
Boyfriend feel that his girlfriend want to buy couple items
Female ask their boyfriend to drop by Ccul-lim
Female find out about couple products and polaroid photos
The fact that one of Ccul-lim’s competitors, Ditto, have failed to vend
and trade related costs.
5) Public perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However,