1. What is Online AD?
1. What is Online AD?
인터넷에서 특정 광고주에 의해 유료의 형식으로
자신의 상품, 서비스 등에 관한 의도적 목적의 수행을 위해
수행되는 멀티미디어적 커뮤니케이션 활동
국내 인터넷 이용자 현황
국내 초고속 통신망 확대에 따른 인터넷 이용자 급증
여성 이용자 증가
주
Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overse
online shoppers could purchase more rationally.
Amazon usually gets customers’ information by web cookies, which gathers the information of internet users. By utilizing web cookies, the company can have records of what the individual customer is interested in and the shopping patterns of the unsuspecting web-surfing customer of Amazon.com. On the basis of this information, Amazon can support p
Interactive (based in Austin, Texas) after acquiring Destination Games. NC Interactive published and developed MMORPGs and became the North American headquarters for. The company formed NC Soft Europe in July 2004 as a wholly owned subsidiary with its main office. It was announced in 2007 that NC Soft had become an exclusive third party Sony developer, and will be developing exclusive games for t
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i