tthere any other way to get profit except skype? How aboutthe other two divisions? To answer these questions, we provide external and internal analysis.
II. External Analysis
1. e-commerce
We analyzed the special feature of each three divisions. First, e-commerce business, the industry already grew fast, however now, it seems to go down. The online sales growth decreased recently (fo
t have their own special strong point, the first mover advantage is the most special merit.
Note: Korean click 2007. 6
They are based on successfully developed its brands as a first-mover focusing on No.1 the firstonline shopping mall in Korea. People recognize WizWid as the most luxurious and trustful online shopping mall by the first mover advantages. This graph represents over 80% of t
2. Zeran vs. America Online, Inc. 129 F.3d 327 (4th Cir. 1997)
1995년 4월 25일, AOL의 게시판에 익명의 사용자에 의해 개제된 한 광고가 4월 19일에 일어난 오클라호마 시의 연방건물에 대한 폭탄테러에 관련하여, 모욕적인 슬로건을 선보이며 “Naughty Oklahoma T-Shirts(못된 오클라호마 티셔츠)”를 홍보하고 있었다. 1995년
T
- Strong competitors
- Consumer attitudes towards online-ad become more negative.
Consumers demand more sophisticated services
Prosumers
Facebook became the single largest display ad site in US
Now, Google get 5% of net income from operating
Open Platfrom business
Let’s assume if Yahoo! also getthe same portion of net income from Open Platfrom business
We estimate that
T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing