is undergoing one of the fastest global expansions the fashion world has ever see, opening one store per day and entering new markets worldwideㅡseventy-three countries so far. Zara is called “the most innovative and devastating retailer in the world. The Z-day, the twice weekly inventory delivery to each Zara location that bingsin the latest clothing lines for women, men, and children.
Recently in Korean society the world 'Multicultural' is largely issued. As a huge wave ofglobalization greatly affected the marriages of Korea society, the Multicultural families have shown a trend of continued growth. Though the marriages of the South Asian like Vietnam brides and Korean rural bachelors are majority, the number of the international marriages between Korean women and foreign men
ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of harmfulness. The world tobacco industry has been recently hit by the criticism on major companies’ social responsibility as the awareness of the product’s harmfulness increases. This is followed by anti smoking campaigns and various regulations in the global market. Desp
of the new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2. Growth strategy/ Survival reason.
Expecting the positive feed back
Decline of Current industry : Fuji film -> Digital Camera
3. Technological ability. (Perceived technology)
Apple computer’s technology : PC -> MP3 -> Phone
Cannon's optical : copy machine ->dig
of the lower cost of the sewing factories in China and East Asia. Secondly, the design of fashion products in Dongdaemoon market is not original and there is no professional designer for them. In addition, Dongdaemoon market lacked the professional fashion forecasting system and weakened their design ability. Lastly, the ability of small-sized retail store in Dongdaemoon market to make an effecti