METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
market.
Lastly, as LG Electronics uses different marketing strategies from other competitors, it possesses certain weaknesses. Investigating these weaknesses and designing alternative strategies are useful to start thinking critically about marketing strategies.
b. Project Details and Expected Effects
To analyze the company’s current marketing strategies and to frame suggestions, LG Electr
"Few of us know even simple facts about the geography, culture, and economics of countries other than our own. Even fewer people have at their fingertips details that tell whether their goods will sell in a particular market.“
(Cavusgil, 1985)
We can measure international market on a factors mentioned above. Then we attempt to contribute to the development of an extended frame
frame products” for construction. INI steel has primarily produced “frame products” and began to make steel plates in 2005.
On the contrary, there have not been important movements for overseas market. In 2000, INI Steel built an assembly factory for wheels of crane in Qing Dao of China. However, considering the fact that it was not core business and there was no concrete information ab
marketing as well as focusing on changes in companies’ risk management system. Then we continued on with analyzing the factors that caused those changes, with some case studies for further elaboration. Next step was to frame reasonable hypothesis to prove the reasons we found. We also conducted several consumer surveys and specialist interviews for better justification. Finally we forecasted po