low percentage of alcohol market, their product J shows low business showing while other products show very high sales and profits. So in the short run, Jinro will maintain their market shares. However, according to following graph, the percentage of alcohol is getting lower and lower.
So capturing low percentage of alcohol market will be very important in the long run. In the future, maj
2. Vision & Business Idea
IKEA company’s vision is to create a better everyday life for the many people. Their business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford customers. The basic thinking behind all IKEA products is that low prices make well-designed, func
Case Analysis : Samsung Electronics
When it was established, Samsung Electronics was just a producer of low-end electronics. But for the consistent effort and investment, in 2000’s, Samsung become the dominant player in semiconductor industry. It would be worthwhile to look over how did Samsung succeeded in the market, even as a late-mover, obtain competitive advantage, and keep the advantag
Air was low
∵ Enterprise had grown up consistently, pie was big
enough for everybody so there was no need of
evaluation or compensation
POST IMF
IMF was a huge industrial crisis which made Korean
Air realize the importance of HRM. Between German and American system, Korean Air adopted American system
to lay off employee and hire non-regular worker for
employment elasticity.
저관여제품(Low-involvement Product)
: 구매시에 느끼는 위험이 높지 않은 제품, 여러 상표나 대체품 사이에 별 차이가 없다고 느끼는 제품,
: 시급히 구매해야 되는 제품 등을 구매할 때의 의사 결정을 말하며, 정보 탐색 과정 없이 먼저 구매가 이루어지고, 구매 후 평가를 통해 태도와 신념이 형성된다.