individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
*Institution of the Korea
Market
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
concepts.
-베타와 요구수익률-
베타(beta)는 개별주식에 대한 수익률과 시장수익률과의 관계로서, 전반적 시장의 위험과 개별주식의 위험의 관계를 나타내준다. 즉, 위험을 측정하는 지표로서 사용되는데, 증권시장 전체의 변동에 대한 개별 자산의 수익률의 민감도(sensitivity)를 나타낸다. 즉, 베타계
individual’s cultural capital
Philosophy : the natural capacity to take pleasure in certain artistic and natural objects by means of one’s own sensory experience
Taste
Objective : develop a better understanding of the concept of aesthetic taste and its role in consumer behavior
1.How does consumer aesthetic taste relate to individual’ different senses(i.e., sight, sound, touch,
Major concept
2)Figure and Ground
①Figure(foreground)
The part that becomes the focal point of the individual’s attention & interest at the moment.
②Ground(background)
the part out of the attention &interest.
a. Shift of figure & groud
b. Attribute of figure & ground
Major concept
3) Contact and Awareness
①Awareness
The behavior that shapes Gestalt that recogni