1. In the selection of the company : Starbucks
1999년 7월 27일 Starbucks Korea의 첫번째 지점인 이대점이 오픈하였다. 젊은이 문화의 파급지인 서울의 신촌에 들어선 Starbucks는 입소문을 통해 서울 전 지역으로 퍼져나갔고 자연스럽게 마케팅이 이루어졌다. 그로부터 3년이 지난 2002년 12월 현재 Starbucks Korea는 전국적
1. In the selection of the company : Starbucks
1999년 7월 27일 Starbucks Korea의 첫번째 지점인 이대점이 오픈하였다. 젊은이 문화의 파급지인 서울의 신촌에 들어선 Starbucks는 입소문을 통해 서울 전 지역으로 퍼져나갔고 자연스럽게 마케팅이 이루어졌다. 그로부터 3년이 지난 2002년 12월 현재 Starbucks Korea는 전국적
core competency and reduce risk on management issues. Currently ‘Taepyunhyang’ has changed into ‘AMORE PACIFIC GROUP. Ltd’
(4) Core competency
a. R&D : AP is persistently investing on Research & Development due to the specialized characteristic of cosmetic industry. They invest 3% of annual profits on R&D process each year, which is the similar amount with global companies like Loreal
corecharacteristic of products is important.
Then, how can we make real differentiation. The author of Different, Youngme Moon, shows three methods of real differentiation. It is deviation brand that present an entirely new category, hostile brand that targeting consumers showing cynical manner and reverse positioning brand determinated forward other way which is not expected to customer thr
characteristics of Web 2.0 and how it was developed to become the Web 2.0 that we know of today. Then the meaning and characteristics of UCC will be discussed followed by the development process of UCC and its technical characteristics. In addition, we have examined examples that look very popular for the Web 2.0 and UCC. Moreover, in each section, we have added our thoughts and ideas on Web 2.0