Principles
Perishability- u can’t keep it, store it, you can have movie with DVD, but you can’t have the experience, you can’t keep the experience. Price overcome issues of perishability
Intangibility (souvenirs) – we are not selling product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experienc
of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotle’s golden mean
Meet in the middle solution between two extremes
Disclosing information about a client
somewhere between revealing every detail and revealing nothing
principles
1. Close the communication Loop
In Zara stores, customers can always find new products. But they’re in limited supply. There is a sense of tantalizingexclusivity, since only a few items are on display even though stores are spacious. Zara’s retail concept depends on the regular creation and rapid replenishment of small batches of new goods.
The "fast fashion"system depends on
community에 있어서 고려할 요소, 필요한 요소가 세 가지가 있다. 첫째는 'establishing principles'로 원칙을 수립하는 일이다. 공통으로 지켜야 할 원칙, 약속, 규범을 맨 처음 학기 초에 분명히 수립하고 제시하는 것이다. 원칙을 기준으로 해서 모든 활동이 이루어지게 된다. 두 번째로는 'using effective learning ritu
The principle survey target
Smart phone users in Kookmin Univ.
More easier to do the communication activity
Increase the frequency of the communication activity
The use of smart phone has been increasing significantly
Recognition about the international news, cultural and information exchange