store which takes about 300~600(m2), there are some place for the parking. Also it refrains from selling alcohol and retains the certain levels of lighting. Family restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a res
- Bakery Industry Bakery industry : Window bakery, Franchise bakery, In-store bakery
1. Classification of Bakery industry
(1) Window Bakery
Window bakery is where workforce is below 10. We can also devide it into large-sized, middle -sized and small sized bakery according to the number of the workforce. The large-sized and middle -sized bakery produce and sell a large variety and amou
Franchise Bakery
Under license, the bakery get a right to run certain brand.
Special supports or controls from the franchiser.
Ex. Tousles jours,
Paris baguette
In-store Bakery
Bakery in large stores such as a big supermarket, department store
Ex. Day and day,
Blangery
Analyzing 4Ps OfCrown Bakery
Product
invented 100% milk short cream cake first in Korea
Price
various price range
Place
franchise stores
Promotion
Christmas season marketing
Discounts service alliance with SK Telecom, KTF etc
#1. Objective setting
Reinforce competitive advantages in short cream cake
Make new product (신상케익)
이 같은 과열된 경쟁은 2010년 베이커리 시장의 최고 대목인 크리스마스 시즌에 경쟁사인 파리바게뜨를 음해하기 위한 ’쥐 식빵’ 사건을 초래했다. 그 사건의 제보자이자 용의자는 근처 뚜레쥬르 매장 관련자로 밝혀지면서 뚜레쥬르는 브랜드 이미지에 큰 타격을 받았고, 사건 이후 문을 닫는 매장이