other competitors, it’s awesome. But how did Zara achieve such a great outcome? Actually, Zara were not superior to others in operating expenses rate (see Appendix 4) such as selling and administrative expenses (Although Zara paid marketing expenses much lower than other competitors, they invested a lot of capital in constructing vertical integration). This indicates that Zara’s outstanding
maintenance fee for brick-and-mortar shop. However, to broaden the opportunity for customers that can actually experience our product, we will make contracts with guest houses and register for a couple of flea markets and use them as our off-line store. Lastly, for the IMC strategies, we devised advertising strategy using SNS(Facebook), registering for free markets, and supporting backpackers.
time-honored working process. For their employees GAP made their company culture and respecting diversity each other. Also they have their special human resources management system like employee opinion survey, fisher awards and so on. UNIQLO is the most popular SPA brands in the world and when it became the number one brand, there is also fine human resources management system which encourages e
I. Executive Summary
A. This paper explores the recruitment system of CJ company. This company have diverse subsidiaries such as food(CJ CHEILJEDANG, FOODVILE), entertainment(CGV) and logistics(CJ GLS).
B. CJ group’s recruitment are divided according to brand. As CJ is conglomerate, they have a different procedure according to brand. But CJ have gradually same the recruitment process. Es
1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja