Introduction
There are eight basic aspects reconsidered in modern terms to explain personality; Psychoanalytic, Neo-analytic/Ego, Biological, Behaviorist, Cognitive, Trait, Humaistic and Interactionist. For our group presentation, we will focus on Trait approach to explain personality. Trait approach is the use of a limited set of adjectives or adjective dimensions to describe and scale indivi
below resistance line.
Absolute superiority of Signifier
◈ Meanings of $, ◇, a said by Lacan
Desire
– Desire is formed of metaphor and metonymy like that of language.
– The imaginary : Process that approaching object believed like real
– The symbolic : A moment that get a desire.
– Thereal : To find the other object because desire is left over.
the attention of audiences and entertainment consumers in order to get them to the venue, destination, or box office.
3. Entertainment Experiences
Passive—absorbing only (Passive: movie, television, novels)
Educational—active engagement in problem solving (Twitter, engaging audience Q&A)
Escapist—immersion providing a respite from real life and w
③ The analysis of competition.
Now, in korea, two cars are leading the mini SUV market. These are 'Tussan IX' and 'Sprotage R'. Sportage R that is rival to Tussan IX emphasize "They are urban CUV". CUV is acronym, that is 'Crossover Utility Vehicle'. This means that CUV is the more than just SUV. And, in themorvertisement, they say that "Let's enjoy themworld class real CUV" and emphasize Spo
Third-person effect (3PE)
Davison (1983)
People tend to overestimate effects of media on others while underestimating effects on themselves.
“It’s greatest impact will not be on “me” or “you”, but on them—the third-persons.”
3PE Components
Perceptual Component
People assume that communications influence others more than the self (3PP)
Behavioral Component
Peo