Community Business Occupation
Entertainment Recreation Economics Family size
Club membership Fashion Education Residence
Community Food Product Geography
Shopping Media Future Urban scale
Sports Achievement Literature Life cycle phase
Problem recognition
Cause consumer purchasing decisions, and enable the purpose-oriented
Information navigation
Theprocess of gathering usef
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
the profit of Cyworld based on the analysis. As most of the profits are coming from item market, the attention was focused on the item market.
2.3 Data Analysis and Results
Data and information were mainly collected from the survey and internet.
Economical concepts used in this project includes monopoly market, marginal cost and revenue, profit maximization, consumer and producer surplus,
(Knowledge)
Objective 2
Attitudes are more complex than they first appear.
태도의 ABC 모델
감정(Affect)
행동(Behavior)
인지(Cognition)
표준학습 위계(Standard Learning Hierarchy)
인지->감정->행동->태도
저관여 위계(Low-Involvement Hierarchy)
인지->행동->감정->태도
경험적 위계(Experiential Hierarchy)
감정->행동->인지->태도
has emerged as an unparalleled name that is virtually interchangeable with the word coffee. Starbucks is now a multinational company with over 12,000 stores worldwide and a goal to reach 40,000. Schultz says Starbucks is not in the coffee business but, rather, in the people business, and that its success is attributed to the successful creation of an emotional connection with theconsumer.