2. Concept of Training
Training typically focuses on providing employee with specific skills or helping them correct deficiencies in their performance. For example, new equipment may require workers to learn new ways of doing the job or a worker may have a deficient understanding of a work process. In both cases, training can be used to correct the skill deficit.
In training, the focus is s
talents, spending years of efforts to fit in the market. When a trainee passes the audition that SM has for new faces, it takes him or her 5 to 10 years to be fully trained. Jessica, a member of Girl’s Generation, had to spend 7 years to have all the training programs, and to eventually become a top star.
The process of SM in entertainment industry is well defined as the basic value chain mode
- Children tuition support : it consists of all educational fees during middle, high school and college
- Hospital fee support: total amount of health insurance fee for employee and a half for immediate family
- Car discount: Hyundai Motors Car discount depending on the working periods
- Four seasons resort: usable domestic condo and hotel in free or a half price through partnership
- Resid
Training
Providing various & specialized education
To cultivate talented & Global worker
Not Passive and Oppressive
→ Self initiated and Continuous
Employee
education
Operating L&D center
Learning and Development center
Learning Point System(50 points in a year)
Register the course they want
Global
education
Global education system
Foundation-Professional-Management
Sup
cultivate participants’ talent. In the other parts, there is no particular training system, these programs just evaluate participants’ abilities.
(2) Targeting
Our target market is the segment that heavily focuses on the performances and minimize the personal stories of participants. Simultaneously our program is targeted at the segment that systematically nurture participants’ talent.