of nations no less than that of men is lived largely in the imagination."
혹은 대영 제국의 애국자 파웰의 말대로 “민족의 삶은 인간의 삶이 대부분 상상 속에서 이뤄지는 것과 마찬가지로 상상 속에서 이뤄진다.”
But how is the modern nation imagined? What representational strategies are deployed to construct our common-sense views of national
01 Overview of Company
Founder : Samuel C. Johnson
Establish : 1886, Racine, Wisconsin.
Brand : 17 Categories
Country : 70 Countries
Employee : 12,000 employees
(중략)
03 Marketing Concept
Goals and usage situations
- Consumers have goal-derived and usage-specific categories in memory , therefore marketers can attempt to associate products with certain goals and usa
The Concept of Ubiquitous Computing
The Internet is Simultaneous, Existing Everywhere and Omnipresent: Implement networking and computing functions to everywhere in order to conduct infra.
Beyond Time and Space Limitations: it enables people access to the information network and utilize various information communication service.
Integration: Integrate things, computers, or devices with
your e-mail also.
Satisfy women’s needs ;
Remember? They open their purse when
their five senses are satisfied.
And they will talk about their experience
along with their peer group.
Fit into target’s inside ;
They never drop by pizza restaurant alone.
With their friends, lovers, and even families,
they would want to hold memories
visiting Mippy as taking a pictures or anyhow.