cultural experience through the many wonderful accommodations. Walkerhill has the finest casino in all of Seoul. In 2000 the Duty-free store opened with top name brands. on March 2001, they opened transit hotel named Air Garden Hotel (Room size 90 rooms) in Incheon international airport to diversify the business and the surrounding area including Walkerhill Casino shows and differentiated busines
brand concept that approach to the customers with being honesty and innocent under the catchphrase ‘natural story’. This catchphrase supports that give the innocent like nature back to the customers who exposure polluted air and water.
(b) Using natural extracts
The Face Shop has about 870 products like basic cosmetic, make up, hair care, and body care. Also they supply high quality produ
Juck's image of oriental mystery, health, and nutrition firmly in 5 years
(followed by industry analysis)
2. Satisfying Libyan and people in arabian culture
(followed by cultural analysis)
3. making inroads in nearby countries and actualizing economy
of scale so that can settle as the best health food brand in
MENA region in ten years
(followed by general analysis)
Choice Background
Market Leader
Drinking Culture Change
Low Alcohol Degree Trend
Entry to Overseas Market
Strength
Low alcohol degree
The best known brand
Nationwide distribution
network
Sensational package and
naming
Weakness
Old-fashioned image
Spread of customer’s need to soft taste
Low share in other region
Opportunity
Increase of fem
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable