on non-price ones.
Low Pressures for Global Integration
Balancing Global Integration and Local Responsiveness in Cosmetics Industry
Business Strategy
Team No.4
Introduction
AMOREPACIFIC Overview
Customers tastes andpreferences
vary from country to country
Should provide different product line in advanced countries and developing countries
High Pressures for Local Responsiveness
were the norm
Type of coffee
- Arabica: 2/3 portion, milder and smoother coffee, European and North American preferred. Produced by Brazil, Colombia and Central America(Starbucks purchased only Arabica)
- Robusta: 1/3 portion, Lower altitude, more tolerant to climatic variations and disease, matured more quickly, bitter-tasting bean with a higher caffeine content. Lower price than Arabica
preferences and share it to every branches to provide customized services.
Through internal education that can improve staff’s service and leadership, building labor force that customer can trust.
Hilton world wide company’s social responsibility strategy; Travel with Purpose, that is emphasize effort , resulting from the 4 main priorities that can be summarized as creation of opportunity,
andpreference of Hite beer.
To catch up OB beer, above all, the only solution is to highlight forceful differentiation as a single brand. Then, domestic industry gradually interested in 'Green Image' that stressed innocence of nature, gaining positive response. At that moment, When OB beer was criticized for "Phenol" Case which was the offender of water pollution, Hite beer advertised differen
responsibility and lack of free time. Some golfers say it takes 4 hours on average, or even a whole day, to complete a round of golf, which was too long for them. Golfers who have families are expected to spend time in the weekend with their children, rather than to play golf. Moreover, because golf is quite more expensive than other recreational activities, people play golf less considering thei