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https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H
Persuasive.
A subliminal reminder of the man who
was once her mentor and her husband.
Its the old story, though.
Luck doesnt happen by mistake.
Rather, luck is when opportunity
meets preparation.
As soon as the picture wrapped,
I flew back to the Big Apple.
Evan Picone was on fire...
...the showroom packed with them leggy
ladies prancing in their patrician pants.
It was turn-on plus. My brother C
2) The current point which WHCF instances give From main text before tries to observe this WHCF 30 after obstructing the redevelopement plan of the former founding at that time hour authorities, point of view does the environmental matter where the local resident agrees and a greens provision with the operation direction which is basic and stands but reconstructs in demand of the area where chang
Persuasion Strategy
T.O.P의 설득전략은 단순히 제품의 장점을 부각시키는 것뿐만 아니라 고객이 커피를 감성적으로 느낄 수
있게 하는 것이었다. T.O.P제품의 차별화는 리얼 에스프레소이지만, 단순히 이것만을 강조하는 것이 아니라
키스를 통해 커피의 여러 가지 맛을 달콤한 키스와 연결시키려
persuasive communication)이란 어떠한 개인이나 집단 또는 조직이 다른 사람들(수용자)의 태도나 행동을 변용시키기 위해서 주로 언어적 자극(메시지)을 전달하는 과정이라고 하겠다. 광고의 기능으로서 상품 또는 서비스에 관한 정보의 제공을 들어서 광고를 정보적 커뮤니케이션(informative communication)으로 규