BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
'A watch that is more famous overseas,'
Romanson launched a wrist watch brand called "ROMANSON' in 1988 and began exporting to the Middle East Market. Since then, the company has built a global business network in 72 countries around the world, has achived export showings of $25 million, and continues to develop as a global watch brand.
Founder : Kim ki moon
Established Date : April 1,
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
1) HISTORY
The Cubans have smoked a cigar very long time ago. In 1492, Columbus arrived Cuba. And he saw that Cubans smoked rolled round tobacco leaves. So The origin of cigar is much more than 500 years.
After the Spain conquered the Cuba, By the Spanish cigar was quickly spread throughout Europe. And cigar became the symbol of high society.
2) THE REASON FOR THE DEVELOPMENT
Cuba i
경쟁사 가입자 Churn-in
Data 정액제 경쟁력 기반으로 Data 사용량이 많은 DoCoMo의 High-end 가입자 Churn-in 유도- DoComo Churn out Rate: 1.17%(’03.12) 1.37%(’04.3)
Data ARPU 상승 및 가입자 구조 개선
도입 초기 ARPU Ceiling 효과로 ARPU 하락요인이 존재했으나 High-end 가입자 Churn-in 및 Low-ARPU 가입자의 정액제 유입으