of these tourists would like to stay reasonable accommodation and to enjoy unforgettable experience. Since they make a reservation in advance of visiting the city, FIT tourists save the expense by using cheaper accommodations such as guest house, Han-ok, residence. Instead of lots of lodging expense, those travelers want to experience others. For example, according to travel company data, Japanes
of rooms
Area
Single
90,000
6
7
Double
120,000
34
8
Twin
120,000
66
8
Deluxe
160,000
7
10
Suite
350,000
2
17
Ondol
120,000
6
8
Ondol Deluxe
150,000
8
10
Ondel Suite
350,000
1
16
2. Types of Hotel Kukje
Type of Hotel Kukje
Lengthof stay
Transient Hotel
Payment method
European Hotel
Ownership
Independent Hotel
3. Targeting
Hotel Kukje i
“Gwangan bridge”(Diamond bridge)?
People see Gwangan bridge through the internet, news papers, movies, magazines, TV etc.
People leave their normal place
For tourists(mainly Japanese, Chinese and
Korean who is not a resident of Busan)
The tourists admire a scenery of the bridge,
namely the purpose of tourists is not crossing
the bridge but enjoying the scenery
They
= We have many business connections in Jung-ang-dong. They've used our hotel for meeting and conference. Also, the university hospitals are located near our hotel, so they've used our hotel for their seminar and Volunteer organization called 'Lions' is using our hotel for events.
Room and F&B rate is 6:4, banquet and wedding rate is 16~18% of total sales. Although we're first class hotel, rate i
Chapter4. Economy
The economy of Norway is a developed mixed economy. Norway is the twenty second highest GDP in 2013 but the third highest GDP per-capita in the world. A country maintained the world’s first place in the Human Development Index (2001-2006) and has done it since 2009. The Gini’s coefficient is just 0.23. It means the gap between the rich and the poor is very small. The tradit