ads : prevent wear out effect caused by repetition
When we execute ad campaigns, there are a few important considerations - unity/ consistency/ correlation. To prevent 'Advertising wear out', they executed 7 series TV ads, while maintaining the core massage, '진심이 짓는다'. It deals various concepts (convenience/energy saving/eco-friendly, etc.)
※ 진심의 시세 ※ 진심은 눈에
I. Executive summary
We will answer this question.
Recently, a short video image on Youtube made south Korean shocked for the past week. It is about a senior couple’s tragic car accident that is now getting government attention.Sudden unintended acceleration has happened many times in Korea. But Hyundai, dominated car manufacturer, said that most reasons of problem are caused deriver’s
EXECUTIVE SUMMARY
The appearance of the new product in the banana flavor milk market is the hot issue of the field. Turning the idea of banana milk = yellow into banana milk = white, it seemed to success catching the people's attention. They named their product , and it imply its competitors have artificial color in contrast with it.
Executive Summary
a. Interesting Issues on LG Electronics’ 3D LED TV
The subject of investigation is LG Electronics and its 3D LED TV. The reasons behind such selection are explained in detail in following.
Firstly, the 3D LED TV market is an emerging market, which attracts attention worldwide. 3D LED TV market is characterized by high degree of uncertainty and therefore companies use a vari
1. Executive Summary
Throughout this report such aspects like how the product strategy concluded with a successful
effect in the market and the different stages until becoming a successful deal are going to be
mentioned. Also it explains the 3 factors of SOUL's customer's services plans, the development of
the CUV market, the innovative design. If you pay close attention to other car