Development
4. Basic Services : Police, Fire, and Education
- Programs for Improving Education
5. Attractions
1) Natural Beauty and Features
2) History and Famous Personages
3) Marketplaces
4) Culture attractions
5) Recreation and Entertainment
6) Sports Arena
7) Events and Occasions
8) Buildings, Monuments, and Sculptures
9) Other Attractions
10) People
6. Conclusion
programs, and to eventually become a top star.
The process of SM in entertainment industry is well defined as the basic value chain model of manufacturing. There are usually five categories; R&D, Supply, Production, Distribution and marketing. SM engages in R&D as producing new conceptual development, and other cooperation with composers for music production. Next step is supply, discovering new
with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program
entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly), Concert(revised partly), TV program
- Price : Free(event) to expensive(Broad)
- Promotion : Simply selling CD, concert ticket by advertising(irregular), event
- Place : First Korea to 4 nations -> Expand to all Asian nations
Macroscopic perspec
- 로봇이라는 말은 체코어로 일한다(robota)라는 뜻
- 1920년 체코슬로바키아의 작가 차페크가 희곡 "Rossum's Universal Robots"를 발표
- 기술의 발달과 인간사회와의 관계에 대하여 아주 비관적인 견해를 상징적으로 표현
- 정신노동과 육체노동을 인간과 똑같이 할 수 있으나 인간적 정서 내지 영혼의 부재
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