● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
I. Listening Comprehension
1. 짧은 대화
문제1) 다음의 짧은 대화를 듣고 연결될 수 있는 가장 적절한 응답을 고르시오.
M : What’s wrong with you? You look so serious.
W :
(a) That would be great.
(b) I understand completely.
(c) The mirror is broken. I’m afraid something bad will happen.
(d) Let’s go
identity. In Korea, in 1969 the first credit card was introduced by Shinsegae and 1999, credit card had activate by the policy the government to promote consumer afterward IMF. But Liquidity crisis due to reckless competition was welcomed in 2003. The period called “Card crisis” .After Card crisis credit card maket was subdivided department of corporate credit card companies and department of
마케팅 개념의 변천
마케팅 활동이 전개되어 오면서 역사적으로 기업이 마케팅 관리상에서 지향하여야 할 이념이 변화, 발전해 왔다. 이러한 마케팅 개념의 역사적 변천단계는 크게 나누어보면 5단계로 나누어 볼 수 있다.
1. 생산개념
생산개념은 소비자들이 제품을 구입할 여유가 있고 소비자
Acquired the first ‘certification of K4 & K4E’ from government
Acquired the ‘NT Mark’
‘IR52 Changyongsil prize’
‘The Best E-commerce Technology’ prize of 1999
Win the ‘industrial prize for venture company’ of 1999
Selected ‘one of Korea 100 technologies in 20th century’
Win ‘Customer Hit prize of 2000 elected by Korea daily paper
‘Best Internet Technology Compa