systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Jap
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I
audiences by watching television. Watching TV has a great impact on forming values, taste and preposition about other media contents. Thus, TV became the importance for children but because of violent programs that are keeping coming on televisions, it is gradually becoming more familiar to children today. For viewers (children), it is making the children, especially more violence impulsive when
“What comes to your mind,
when you think of Reality show?”
Information about survey
the number of people : 109
Contents
1. Basic information
2. Audience Responses
3. The reaction after watching
response (QR) system and collaboration with Korea’s top designers. Different from other fast fashion brands such as Mango and Zara which introduce new products on monthly or seasonal-basis, SPAO follows weekly review and planning of products. Such quick response system allows the company to respond more quickly to changing trends in a competitive clothing industry. Moreover in SPAO, more than o