1. What factors account for the success of IKEA?
① 낮은 가격 - 낮은 가격을 유지하기 위해서 매장 내에서 셀프서비스를 원칙으로 하고 있으며 모든 가구는 조립식으로 고객이 따로 비용을 지불하지 않으면 직접 자신이 조립을 해야 한다. 또한, 신제품 제작 순서는 가격을 먼저 책정 후에 그 가격에 맞추어서
the importance of distribution, promotion and advertising as a competition wayof price and quality has been raising. Among these, especially, Korea has been affected by ads because Korea faced economical crisis of IMF in 1998 causing a keen competition. Corporations are in agony that they hope to be superior to competitors via the advertisement and to inform how let them know their products to
the election even belonged to the labor union. Only representatives have a right to elect a chairperson as indirectly method in luxury hotel or auditorium in the Federation of Korea Trade Unions(FKTU). Exactly, excluding other general members in the union, the candidates can candidates do and form a league that is only for them. “
As we saw the article, this shows a problem about thewayof
of SKT such as wireless internet business, diverse distribution channels, and so on. 11ST has been granted the concept, "The Street Leading Trends", and by offering various communities, wireless/conventional internet interlocking service, and new online shopping way, ‘chapping', it hopes to make new paradigm of open market. It is naturally considered that online shopping is done by "ONESELF," h