Action Component of Strategy
Acting responsively and responsibly
Coordinating action and communication
immediate action response supported by communication
1) 내부공중 및 외부공중에게 집행을 알린다.
2) 집행을 지지하고 수용하도록 설득한다.
Johnson & Johnson의 action components
1.Alert consumers nationwide, via the media, not to use capsules until
Semantics(제어정보, 에러제어)
Timing(속도제어, 전송정보의 순서)
Step. 2 정보와 데이터
1. 데이터 : 일상에서 일어나는 여러 가지 일들을 사람 또는 기계에 의해 처리 가능하도록
숫자, 문자, 기호등을 이용하여 일정한 틀로 형식화한 것을 의미
2. 정보 : 의사 결정을 위한 어떤 약속에 의해서 Data에 대해
binary waveform, rather than continuous waveform.
- Digital signals communicate information as 0 bit and 1 bit.
Modem is a device to translate digital signals into analog form.
Web 1.0 let us obtain access to information
Web 2.0 let us share that info with others
Web 3.0 all digital info, all contacts patterned into single meaningful experience
Semantic Web (semantic~ meaning)
Semantic Web
Expresses in `Ontology ' forms the machine will be able to
control relationship meaning information between
information and volunteering, the machine which in order
is automated this to control, frame work and the technique.
‘Ontology’
The people try to listen and feel and thinking about the world
each other about an accord discussion leads reaches
Conceptual and the mo
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https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H